Using Skimle for market research and customer insights
Presentado por Olli Salo37 minutes

Using Skimle for market research and customer insights

A practical webinar for market research and customer insights experts, where co-founder Olli Salo shows hands on how analysing open ended responses and individual interviews works, and how to launch a Skimle Ask study.

Skimle is a full-service qualitative analysis platform enabling the analysis of various types of qualitative data (interview transcripts, audio and video files, documents, databases and so on) with its rigorous qualitative analysis engine supporting flexible inductive, deductive and research question driven analysis. In this video Olli shows how the system works.

What you'll learn:

  • What defensible and transparent analysis looks like in practice
  • How Skimle users analyse open ended text
  • How visualisations and mixed methods analyses work
  • How to work with metadata
  • Creating your own qual-at-scale AI-assisted interview or survey
  • Skimle's affordable and flexible pricing setup

Who this is for: People conducting market or customer insights research in agencies, in-house teams or as freelancers and needing a power tool for that.

Profundiza en tus datos con Skimle

Skimle recopila, analiza y categoriza automáticamente entrevistas, respuestas de encuestas, informes y otros datos cualitativos. Nuestro software de análisis cualitativo de nueva generación combina un proceso riguroso y transparente con la velocidad de la IA.

Sube texto o audio, elimina los datos sensibles con Skimle Anonymise, crea categorías y subcategorías automáticamente, explora los datos a lo largo de todos los documentos y expórtalos para que encajen sin fricción en tu forma de trabajar. Hecho por profesionales para profesionales, con privacidad total y cumplimiento del RGPD.

Prueba gratuita · Sin tarjeta de crédito · Planes completos desde 20 €/mes